Assessing Recruitment Material & Methods
Jacob R. Sprouse, Jr.
A major and on-going challenge to your recruitment programming is assessing the effectiveness of your various methods and materials; the proverbial most bang for your buck is often a delicate balancing act. You may demonstrate that A is producing results at $$ cost while B looks good but has yet to produce any results -- what is difficult to calculate in your formula is the implementation lag - the time delay - between A and B . . .
To aid in tracking the cost both in terms of dollar resources and in staff and talent resources I offer a simple worksheet (a sample and a blank sheet for your use). Make copies and detail each of your current and prospective methods and materials; revisit the evaluation frequently. Use the information in staffing your efforts and managing your resources.
Some suggestions for your evaluation include:
Methods
Broadcast Media
- Radio
- Network TV
- Local TV
- Cable TV
Print Media
- Daily Newspapers;
- Weekly Newspapers;
- Neighborhood papers;
- Free, advertiser supported papers;
- Community magazines;
- Ethnic or religious publications;
- Local Company newsletters;
- Union Bulletins;
- Church, organization, special interest group newsletters or bulletins.
Print Media Tools
- Media Kits
- Press Releases
- Fact Sheets
- Feature Articles
- Op-ed articles
- Announcements
- Letters to the Editor
- Columns
- Press Conferences
- Photographs
- Advertising
- Display Ads
(c) 2012, Jacob R. Sprouse, Jr.
Link: Sample Worksheets.pdf
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